The Brand Experience Course
This course is designed to help you create unforgettable experiences to retain, attract and delight more customers. This course will give you brand clarity on your message and niche, define and connect deeply with your Superfan, and outline six tools you can use to communicate with your clients throughout the eight phases of the Superfans experience map.
Learn and Follow the Superfan Experience Map
When building a following, a brand personality is a valuable resource for your target audience to get excited about. Typically, brand personalities are what your brand stands for. Clients who enjoy your brand will want more, so they are more likely to enroll in a more extensive or expensive offer. Focusing on the experience journey the customer will have with you will create retention, referrals, and reviews for the life of your offer.
What You Will Learn:
Deliver your story with a strong magnetic presence
If you are a business owner want your customers to stay with you forever creating a lifetime value to delight and create an experience and answers to their problems
Understanding your clients’ needs and desires
If you want a strategic approach to better understand customer expectations
Understanding the science and psychology of human behavior.
To drive business growth.
What is included in this course?
This Twelve Lesson Course + 3 personal strategy calls + a personalized brand report. This course will help you create your brand personality and build your audience. This course introduces brand archetypes that help you attract the right clients interested in your offer.
Brand Experience journeys provide context for every meaningful interaction you have with your Superfan. Its purpose is to further align your company with your Superfans' goals. It becomes the foundation for all business decisions and a guide for becoming a more Superfan-driven business.
Course Modules
Here's a better breakdown of what you'll be learning inside this Master Class.
Module 1
Know Who You Are - Your Unique Brand Personality
You will learn: How human drivers and characteristics are associated with your brand's unique personality in the mind of your Superfan.
Lesson 1 - How do you show up in the world?
Lesson 2 - What is your Celebrity Archetype?
Lesson 3 - Brand Values
Module 2
Customized Brand Report & Strategy Call
Module 3
The Power to Deeply Connect with your Superfan
Create your Ideal Client and tap into their Desires. You will learn: You will know who you magnetically attract, your unique personality, and what your Superfan desires.
Lesson1- Opposites Attract
Lesson 2 Connecting Deeply with the Superfan
Lesson 3 - You are creating a Superfan Profile.
Module 4
Message and Niche Clarity
You will learn: The message addresses the critical Superfan's problems by stating why the Superfan should care about your products, programs, or services. Niche Clarity: The strategy that will maximize your Superfan's relevancy and distinctiveness in maximizing brand value.
Lesson1 - Define Message Style
Lesson 2 - Build Tension & Get Quality Leads
Lesson 3 - Create your Unique Brand Message.
Module 5
Discover Unforgettable Experiences for your Superfan
Address your Superfan’s Pain Points You will learn: The experience addresses the critical Superfan’s problems by delivering an unforgettable experience for your products, programs, or services.
Lesson- 1 Brand Products
Lesson-2 Brand Experience Stages
Lesson- 3 Creating your Brand Experience
BONUS!!!
Personalized 30-minute strategy calls
Archetype Cards PDF
Personalized 1-hour Customized Brand Report call
14-Page Customized Brand Report
Personalized 1-hour Customized Brand Report call
The Archetype Method
The Archetype Method has its foundation in psychology utilizing the four major drivers of human behavior.